MARLAX CREATE IDENTITY FOR YOUR BRAND
A brand stands at the edge of fulfilling desires and becomes a crucial part of lives when it finalizes the evolutionary circle of becoming relevant. A brand is born when you have a convincing proposition, the desire to bridge the gap in the market and the capability to give your dreams the desired push.
A corporate identity is significant to any business or organization, regardless of size, mission, and purpose. Your identity will express who you are and what you do to customers, partners, and the public. It also fits you apart from your competition. An effective corporate identity will make you easily detectable through your branding, actions, and communications. Create a corporate identity by explaining your company’s mission and values through a visible, consistent and memorable brand.
BENEFITS OF BRANDING
Brand Identity Design is the making of the visual identity, Corporate Branding, for a company and its Consumer. Protechhub Designer makes everything from logos and marketing collateral to promotional materials, and even advertising campaigns that establish a familiar corporate identity.
Pride –A professionally designed logo and Brand will show that you are committed to present your company as a major competitor in your market.
Visibility –Most potential consumers look for highly visible, well-defined businesses, and the appearance of your identity plays a major role in their decision-making process.
Integrity – Creating credibility with a span visual message in a professionally developed Brand, used throughout all of your business and marketing communications, will keep you a step ahead of your competition.
Presence –A professionally developed Brand positions your company to work with larger organizations and increases your margins by allowing you to set premium cost for your products and services.
Maintenance –Most people remember what they see much well than what they listen or read. Having a constant visual identity throughout all of your business and marketing communications will keep you at the lead of existing and potential clients’ minds when they have a need for your products and services.
Variation –When partnered with a planned marketing program, a well-designed logo and a span identity will position your business future above the competition in your market.
Immovability –Even if you are unable to claim that you’ve been in business for “30+ years”, having an efficient Brand gives the impression that your business is devoted to the industry you serve.
Support –When you present an accomplished business package, your business object and ideas are more clearly defined and this will expand your chances of getting venture capital or other forms of financial support.
ANALYSIS YOUR COMPANY’S HISTORY MISSION AND METHODS.
Before you establish a corporate identity for the public, you need an internal consensus on who you are.
Examine your business plan, mission statement, values statement, strategic plan and any other corporate documents that might define why you exist and how you are different.
FIGURE OUT WHAT OTHERS THINK ABOUT YOUR COMPANY
Conduct Research, ask questions, set up interviews and have general discussions to gain an understanding of how stakeholders view your organization or company.
Decide if you want to change that awareness. If you feel like you are sending the wrong message, your corporate identity can help change it.
SURVEY BUSINESSES AND ORGANIZATIONS THAT IS SIMILAR TO YOU
Check out their websites, read testimonials from their customers and visit their social networking pages. Decide what you like and do not like, and figure out how easy or difficult it is to grasp their corporate identities.
CREATE A VISION FOR THE FUTURE
Your corporate identity should clasp your goals for the next 5 to 10 years as well as your present.
Include employees, leaders and partners in your vision. Ask some of the people you first hired what they visualize for your company’s growth and talk to people in the company who reflect what staff and stakeholders think.
START A CREATIVE PROCESS.
Brainstorm ideas on logos, taglines, colors and objects that you might want to include reflecting your corporate identity.
Put together a team of designers and writers, or hire a consultant if you do not have that kind of creative talent on staff.
BUILD IDENTITY MATERIALS
Depending on your business, these might include a logo, business cards, a website, brochures, flyers, stationery and packaging materials.
Keep your identity consistent through all of your materials. Use the same colors, font, graphics and sizing.
OUR CORPORATE IDENTITY PACKAGE INCLUDES:
- Logo Design
- Letterhead Design
- Envelope Design
- Business Cards
- Fax Cover
- Email Signature Template
- Letterhead Template in Microsoft Word
- Brand Guideline
- What to expect from us:
- Innovation and creativity
- A complete package that sets high standards in your company
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