What is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media ( Facebook, Pinterest, Instagram etc ), email, affiliate marketing and their websites to connect with their current and prospective customers. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, catch the audience and generate leads for your own business.
Email Marketing
Companies use email marketing to communicating with their audiences. Email is often used to promote content, discounts, as well as to direct people towards the website.
SEO
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Affiliate Marketing
A type of performance-based advertising where you receive a commission for promoting someone products or services on your website. Affiliate allows the brand to market smaller publishers.
Display Advertisement
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the website.
Video Advertising
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Our online marketing services
Do you want to drive more leads for your business from digital channels like search engines, email marketing, and social media? Great. We have built a digital marketing program that does just that. Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales. Digital marketing is pretty self-explanatory — it’s marketing using digital tools.
Digital Marketing
We use enterprise strategies to boost
your local and worldwide search rankings.
- YouTube Marketing.
- Facebook Marketing.
- SEO services.
- SMS Marketing.
- Email Marketing
PPC Advertising
We use enterprise strategies to boost
your local and worldwide search rankings.
- Google Adwords.
- Mobile Advertising.
- Infographic Design.
- Link Building/Earning.
- Landing Page Strategy.
Content Marketing
We use enterprise strategies to boost
your local and worldwide search rankings.
- Content Marketing.
- Infographics & Bloggers.
- Downloadable Content Offerings.
- Lead Nurture Strategy.
- Public Relations (PR).
Digital Marketing Platform For You
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. You get a full team of digital marketing professionals dedicated to your business.
How Is The Program Structured?
The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition, and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.
We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting, we also review the following month’s plan (broken into a monthly calendar of tactics).
“Content is fire, social media is gasoline.”
Who Will We Work With?
You will have a dedicated team committed to your business. Your team will consist of:
- Strategist
- Senior consultant
- Consultant
- SEO expert
- Content strategist
- Graphic designer
- Web developer
- Social media specialist
- Photographer & Videographer
Have a Question?
If you have a question, we have a solution.
Need a Quote?
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