Undoubtedly, the most important part of any application is the user experience. Whether the person using a service is an internal business user, external partner or end consumer, someone is always on the other side of the screen. Each individual’s experience with the application largely dictates its success. User Experience encompasses much more than a site’s usability, though it is often confused with User Interface. A User Interface is a point of interaction and a means of communication between a person and system. Interfaces are a mere subset of the greater User Experience. Marlax Technologies Ltd., uses industry-best practices for both UX and UI and has developed a set of internal tools to help apply them to clients’ projects.